portfolio
BYLINES
-
![]()
How Do ‘Survivor’ Contestants Poop on the Island?
“This denial of solitude goes some way towards explaining why, of all the questions viewers have about the behind-the-scenes workings of the show, one of the most persistent is ‘How do Survivor contestants poop?’”
-
![]()
Why Kitten Season Is Getting Longer and More Intense Every Year
“I have people that are getting quoted north of a grand to get a kitten fixed, which would be unheard of not too long ago. That’s not attainable for most families that have a pet.”
-
![]()
Strawberries Are Supposed to Be Small
“There is something so visually appealing about the strawberry, between its zaftig shape, slatternly color, and frilly little hat. But all that sweet, shy charm hinges on the object itself being bite-sized enough that you could imagine the woodland creatures from the Redwall series carrying them overhead.”
-
![]()
Marijuana Men
“I mentioned the irony that so many older white people were already poised to profit on the legalization of cannabis—the long-running prohibition of which has been responsible for the incarceration of many others, disproportionately people of color.”
-
![]()
9 Ways You Can Tell If Your Cat Is Healthy
“Simply being a mindful and observant cat parent is by far the most important thing that you can do for your cat’s health, just because it’s so critically important to have a good sense of what their baseline is.”
-
![]()
‘The Witness’ Is the First Video Game I’ve Ever Played
“The landscape is gorgeous, but it’s eerie in its benevolence—and the creepy statues scattered around the island don’t help. They remind me of Pompeii, the bodies immortalized in ash at the precise moment of impact.”
-
![]()
Ozempic has won, body positivity has lost
“Any activism that does not require you to engage with how you treat your community is not activism at all, and any social progress that is being pushed mostly by market-driven forces has the ability to simply, one day, disappear.”
NEWSLETTER STRATEGY & RELAUNCH, VICE MOTHERBOARD
Executed a thorough conceptual and visual redesign of VICE Motherboard’s newsletter to bring readers something more than algorithmically selected story thumbnails. The new design format included exclusive behind-the-scenes info (written either by myself or another staffer), and fun segments like ‘Today I Learned’ and ‘TikTok Comment of the Week’, giving subscribers a stronger value proposition for staying connected to the Motherboard brand and growing readership by 20%.
Social Content and Copy, Sherwood News
ORGANIC….REALLY.
Somewhere along the way, the meaning of the word “organic” got confusing and complicated. But to us, it means something very simple. It’s a basket of fruit from your neighbor’s fig tree, the rustic simplicity of vegetables from your own garden, or the riotous and carefree way the lush cover crops grow in our vineyards. Organic is the feeling of your hands in the dirt and the afternoon sun on your skin. It’s an old-school, pioneer method of making wine, with the same time-tested practices that people have relied upon for generations.
Our Daily Wines is the bottle that you reach for without thinking, because you know you will always receive a truly organic, traditionally-made product that is sure to be a crowd-pleaser wherever you go. Whether it’s a community garden block party or a family-style dinner, our wines are enjoyed by everyone who wishes life were just a little bit less complicated. And isn’t that all of us?
We believe so much in the virtue of making wine this way that we are certified USDA organic, meaning it’s not just our grapes—it’s everything we use, from the yeast to the filtration materials. We’ve ensured that our wines are the genuine article from vine to cellar, a distinction that fewer than 0.1% of commercially available wines in the U.S. market can rightfully claim.
So wherever you’re headed, take a bottle of ours along for the ride—break some bread, and drink some red.
BRAND MANIFESTO, OUR DAILY WINES
A wine company wanted a revision of their brand identity that properly emphasized their unique position as a USDA-certified organic producer. Though many wines claim to be organic, this is often the result of a practice called greenwashing, and the organic title refers only to the grapes used. I wrote a new brand manifesto to reflect their unique approach to traditional winemaking, and their “affordable luxury” market position.
INSTAGRAM STRATEGY & BRAND DESIGN, HUDSON CUTLER
A client requested an Instagram account with both B2C and B2B appeal, aimed at increasing market awareness of a new form factor for cannabis edibles called “melts.” I designed a brand aesthetic and content strategy to reflect their market position and appeal to their target consumer. This image features some of the sample post concepts I designed for the account.